Representatives from 140 nonprofit organizations gathered in Washington this week to lobby for the retention of the charitable deduction—and garnered support from a bipartisan letter written by two Senators.
Showing posts with label planned-giving. Show all posts
Showing posts with label planned-giving. Show all posts
The 3 Key Words That Can Motivate Donors
Taking your organization to a new level in transformational planned giving may require a closer look at words such as “inspire,” “transformation,” and “legacy.” What does it mean to inspire your donors? What motivates someone to make a transformational gift? What legacy do your donors want to leave? While these words may sound vague and fuzzy compared to the nuts of bolts of specific charitable gift plan options, the concepts are worth exploring. Why? Because donors who feel inspired by your organization’s mission are the donors who may someday make transformational legacy gifts.
Cultivate Small Gifts and They Multiply
Joe Schmoe dies and leaves a million dollars to a college that has never heard of him: He didn’t attend, wasn’t a sports booster, didn’t use the library.… But he lived in the college town all his life, and neighbors say he used to walk his dog around the campus perimeter.
Right Brain or Left Brain Marketing: You Need Both!
Turning Obstacles into Golden Opportunities
Most planned giving professionals frequently face obstacles in pursuit of their goals. For instance, a long-time donor may fail to properly execute his or her will before death; family members may dispute a donor’s charitable bequest; a loyal donor may suddenly stop supporting your organization, and so on.
Clever Wording Triples Donations
The way that charities present donation levels can inspire individuals to triple their pledges, according to a recent study by Italian university professors. In the study, two-thirds of participants agreed to a 450-euro contribution, when previously two-thirds had agreed to a donation of only 150 euros. (A euro is currently worth about $1.30.)
The Autobiographical Connection - Why Your Donors' Life Stories Matter
MRI studies show a visible brain response between donor recollections of their life stories and their willingness to engage in charitable bequest giving, according to Russell James III, JD, PhD, professor at Texas Tech University. What does that mean for planned giving professionals? It means that your focus should be donor-centric. In other words, when soliciting a bequest, or other planned gift, you will want to ask about and listen to your donor’s life story rather than simply communicating the needs of your organization.
Prepare Today for Tomorrow's Donors
In planned giving, like any field, it's smart to anticipate future trends. One trend that planned giving professionals won't want to miss is the upcoming cohort of Generation Y donors. Marketers are paying attention to this group because it numbers over 70 million. These individuals are currently ages 19-36. They are also described as the Millennial Generation or Echo Boomers. Below are things you need to know to prepare now for Generation Y donors.
Planned Giving Marketing Tip: Slogans Matter
In today’s busy world, an organization needs to communicate—clearly, succinctly and intelligently—what it does and why. While a mission statement is certainly one useful method of communicating the purpose of your nonprofit, a slogan can get that same information out more readily while also achieving your communication goals.
The Right Way to "Echo"
The term “echo e-mail” has a negative connotation for some, and for a reason: The Urban Dictionary defines it as “when you receive copies of e-mails that you previously received because those people who were cc'd on the original send them to you thinking you never received the first one.” The dictionary adds, “very annoying as it needlessly floods your inbox.”
Get Women Together to Turn Potential Donors into Actual Donors
Barbara Stanny grew up wealthy—her dad was the “R” in H&R Block—so she assumed she would never want for anything, and she let her husband take care of all the finances. Big mistake. She says that in 15 years her ex gambled away all of her wealth—which she discovered when she tried to get $60 at an ATM and found there was no money left. In her colorful retelling of the story, she relates that she went to her father for help but he told her she needed to solve her own problems. She had three kids and was more than $1 million in debt.
Tips for Getting a "Yes" From Your Planned Giving Prospects
Planned giving professionals understand that extensive time, patience, and effort normally must go into cultivating donor prospects and transforming those relationships into loyal planned giving donors for their charitable institutions. However, that difficult work can be made easier. Below are three essential tips for increasing your chances of arriving at a “Yes” when asking for planned gifts.
Female Donor Behavior: Online Conference Begins Sept. 20
SHEMAKESCHANGE, a three-part online conference for those who wish to better understand the factors that affect female donor behavior, begins Sept. 20, sponsored by the Women’s Philanthropy Institute.
How to Ensure Your Legacy Society Events Hit the Mark
A legacy society is a wonderful way to recognize and thank donors for their contributions to your organization. For many people, legacy society gatherings also serve as a means to form lasting friendships. These social bonds can greatly strengthen your planned-giving program. As your legacy society grows and flourishes, it then draws a greater number of new members. How can you enhance your legacy society and bolster membership?
Subscribe to:
Posts
(
Atom
)