Pentera Leads Industry in Understanding the Unique Needs of Women Donors

New statistics reported by The Chronicle of Philanthropy add to the cavalcade of recent research documenting the burgeoning role of women in philanthropy—which makes it more crucial than ever that nonprofit organizations know how to reach women donors. And that means working with experts in the field such as Pentera President & CEO Claudine A. Donikian, JD, MBA.

Three Simple Ways to Encourage Donor Gifts

Like most things in life, philanthropy is learned. While people may readily appreciate your organization and the work that you do, they may not fully realize that planned giving can allow them to create and achieve visionary philanthropic goals, which they might have assumed was only for “rich philanthropists.” They also may not know how various charitable gift options work to benefit both their family and your organization.

How can you convey the importance of philanthropy to your potential donors and motivate them to make charitable gifts? Below are three sure proof, simple methods.

Navigating the Gender & Philanthropy Landscape

Enormous progress has been made in gender equality in terms of women’s education, wealth, and employment opportunities. Yet, women are still reporting that they encounter outdated attitudes and stereotypes that hamper their full and equal treatment. In the planned giving field, there’s no room for these kinds of preventable errors with prospective female donors. Gender tips to keep in mind:

Female Donor Behavior: Online Conference Begins Sept. 20

SHEMAKESCHANGE, a three-part online conference for those who wish to better understand the factors that affect female donor behavior, begins Sept. 20, sponsored by the Women’s Philanthropy Institute.

Women of Influence: Are You Reaching These Donors?

Women who are Baby Boomers and older are more likely than men to give—and give more—to charitable organizations, according to the new report Women Give 2012. As the report states, “The face and shape of philanthropy are changing.”

Women: The Force for Changing the World

Gender matters. Women are not a niche audience. Women are the audience. Current research indicates that across income brackets, women are more likely to give to charity than men, and that women give more than men, nearly twice as much.