Planned Giving Marketing Tip: Slogans Matter

In today’s busy world, an organization needs to communicate—clearly, succinctly and intelligently—what it does and why. While a mission statement is certainly one useful method of communicating the purpose of your nonprofit, a slogan can get that same information out more readily while also achieving your communication goals.

The Right Way to "Echo"

The term “echo e-mail” has a negative connotation for some, and for a reason: The Urban Dictionary defines it as “when you receive copies of e-mails that you previously received because those people who were cc'd on the original send them to you thinking you never received the first one.” The dictionary adds, “very annoying as it needlessly floods your inbox.”

Are You Getting the Most from Your E-mail Tracking?

Remember how great it was when caller ID first became available? Gone was the uncertainty as you answered the phone and waited to discover who was calling. This knowledge gave you power: The power to compose yourself and prepare for the conversation to follow. 

Your e-mail tracking report is a robust tool that provides far more information than just “who’s calling.” And you can use this robust information to determine the next communication steps with your prospects. 

Avoiding the Delete Button: 4 Simple Rules for eNewsletters with Impact

Your eNewsletter, as a part of your integrated marketing campaign, can offer you the opportunity to increase your response rate; better understand your potential donors; and engage a new, innovative audience of younger, more tech-savvy prospects. But as with any marketing piece there are rules that govern how it should and should not be used, designed, and delivered.

Follow these 4 simple rules to maximize the impact of your eNewsletters: