Joe Schmoe dies and leaves a million dollars to a college that has never heard of him: He didn’t attend, wasn’t a sports booster, didn’t use the library.… But he lived in the college town all his life, and neighbors say he used to walk his dog around the campus perimeter.
Showing posts with label thank you letters. Show all posts
Showing posts with label thank you letters. Show all posts
Donor Stewardship: More Than Thank You Notes
The Merriam-Webster dictionary defines stewardship as “the office, duties, and obligations of a steward” and “the conducting, supervising, or managing of something; especially: the careful and responsible management of something entrusted to one's care ”
Crafting Better Donor Thank You Letters
When it comes to writing donor appreciation letters, how can you make your written communications stand apart and get noticed? Think about the mail you receive on a daily basis. Which pieces do you toss away, which pieces do you take a moment to browse through, and which pieces do you set aside to read more carefully at a future date? Likely, your donors are not much different than you in their mail-sorting habits. If something catches their attention, either visually or by way of a topic that sounds engaging, then it has a greater chance of getting read.
Subscribe to:
Posts
(
Atom
)