The annual uncertainty of the continued existence of the IRA rollover presents an excellent “double whammy” marketing opportunity to use with donors this fall: You’ve got to take your required minimum distribution before the end of the year—and this may be the last year to take advantage of the rollover strategy.
Showing posts with label year-end marketing. Show all posts
Showing posts with label year-end marketing. Show all posts
CGA Rates: Steady As She Goes!
Charitable Gift Annuity rates are staying at the levels established in January 2012, the American Council on Gift Annuities (ACGA) has decided.
Put Your Planned Giving Marketing to Work
As most planned giving professionals know, one key ingredient for success in any philanthropic endeavor involves proactively visiting donors. You have to put in the time and effort to reach your potential donors. In other words, making the necessary calls and donor visits to get your message out, connect with potential donors, and steward those loyal donors who support your mission. While calls and visits are necessary, marketing is also an essential element for getting the word out to a broader audience about the benefits of planned giving, while also prepping those in your portfolio about giving opportunities they otherwise wouldn’t know about.
Here’s how marketing boosts your efforts—and your results:
Here’s how marketing boosts your efforts—and your results:
Tips for Getting a "Yes" From Your Planned Giving Prospects
Planned giving professionals understand that extensive time, patience, and effort normally must go into cultivating donor prospects and transforming those relationships into loyal planned giving donors for their charitable institutions. However, that difficult work can be made easier. Below are three essential tips for increasing your chances of arriving at a “Yes” when asking for planned gifts.
4 Tips for a Successful Year-End Campaign
by Mary Scheller, marketing associate, integrated marketing department
Year end is here, and if you are like most charitable organizations, you are in the midst of planning your marketing campaign to promote the planned giving options so many donors take advantage of late in the year.
Here are 4 tips you will need to have a successful year-end campaign:
Year end is here, and if you are like most charitable organizations, you are in the midst of planning your marketing campaign to promote the planned giving options so many donors take advantage of late in the year.
Here are 4 tips you will need to have a successful year-end campaign:
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