In today’s busy world, an organization needs to communicate—clearly, succinctly and intelligently—what it does and why. While a mission statement is certainly one useful method of communicating the purpose of your nonprofit, a slogan can get that same information out more readily while also achieving your communication goals.
Showing posts with label multichannel marketing. Show all posts
Showing posts with label multichannel marketing. Show all posts
The Contest
No,
I’m not referring to the famous television episode of Seinfeld! I’m referring
to ways to get your donors and prospects to actually read and keep your planned
giving newsletter. As mentioned in Gypsy… “You Gotta Get a Gimmick!” My gimmick
for this article was the first sentence of this paragraph. It hooked you in,
right?
Is Your Marketing Properly Integrated?
Times change. So must your approach to planned-giving marketing. Incorporating Integrated Marketing into your overall communication strategy is essential. What exactly is Integrated Marking? And how does it apply to your planned-giving office?
First, let’s look at what it’s not. Integrated Marketing is not sticking with what worked in the planned-giving field 10 or 20 years ago and simply hoping for the best. It’s also not—as the saying goes—putting all your eggs in one basket.
First, let’s look at what it’s not. Integrated Marketing is not sticking with what worked in the planned-giving field 10 or 20 years ago and simply hoping for the best. It’s also not—as the saying goes—putting all your eggs in one basket.
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