Showing posts with label analytics reports. Show all posts
Showing posts with label analytics reports. Show all posts

The Right Way to "Echo"

The term “echo e-mail” has a negative connotation for some, and for a reason: The Urban Dictionary defines it as “when you receive copies of e-mails that you previously received because those people who were cc'd on the original send them to you thinking you never received the first one.” The dictionary adds, “very annoying as it needlessly floods your inbox.”

Concerned You Might Be Missing a Key Response Metric?

by Sara Hildreth, Associate Vice President, Integrated Marketing

You’ve been working hard to follow best practices in planned giving marketing. Your planned giving newsletter goes out 3 times a year, Pentera frequently posts fresh donor stories to your Web site, and you send out timely planned giving postcards when a hot topic comes up.

So where are your responses?