A Word from the President

Claudine A. Donikian, JD, MBA
President & CMO
Our Blog Has Moved
Please visit our new blog at www.pentera.com/blog, where you will:
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Please visit us at www.pentera.com.
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Pentera’s Blog Has Moved to www.pentera.com/blog

Thanks for visiting PGBuzz, Pentera’s blog of the hottest headlines in planned giving. Our blog has moved to a different URL.

Please visit our new blog for more recent posts at www.pentera.com/blog. See you there!

Mentioning Tax Deduction Up Front Increases Charitable Interest

When marketing to donors, how much should you focus on the tax benefits of a charitable gift? Some research has indicated that tax benefits are a small part of the charitable gift decision, and some in planned giving have suggested downplaying tax benefits in marketing. But here's the rub: Researchers also know that the answers to their survey questions are often affected by "social desirability bias": Who wants to admit that one of their main reasons for making a gift to charity might be the tax benefits?