SHEMAKESCHANGE, a three-part online conference for those who wish to better understand the factors that affect female donor behavior, begins Sept. 20, sponsored by the Women’s Philanthropy Institute.
Showing posts with label IU Center on Philanthropy. Show all posts
Showing posts with label IU Center on Philanthropy. Show all posts
Women of Influence: Are You Reaching These Donors?
Women who are Baby Boomers and older are more likely than men to give—and give more—to charitable organizations, according to the new report Women Give 2012. As the report states, “The face and shape of philanthropy are changing.”
Market Younger. Market Smarter.
Many successful businesses know the benefits of segmenting their marketing to cultivate consumers at a young age. Consider well-known companies such as McDonald’s, BMW, or even toothpaste manufacturers, who market specifically to a younger audience. The intended result: Building brand loyalty at a young age and creating consumers for life.
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