The term “echo e-mail” has a negative connotation for some, and for a reason: The Urban Dictionary defines it as “when you receive copies of e-mails that you previously received because those people who were cc'd on the original send them to you thinking you never received the first one.” The dictionary adds, “very annoying as it needlessly floods your inbox.”
Showing posts with label e-mail. Show all posts
Showing posts with label e-mail. Show all posts
Are You Overloading Your Donor's Inbox?
Your eNewsletter and other e-marketing products give you a unique opportunity to provide your donors with relevant and educational gift-planning information directly to their inboxes. It is convenient and effective, and the tracking reports provide valuable information about how your donors are receiving the content you're providing. But are you overloading your donors' inboxes with too many e-mails?
What You Can Learn from E-mail Tracking
by Nancy Maraldo, Vice President, Client Services
Remember how great it was when Caller ID first became available? Gone was the uncertainty as you answered the phone and waited to discover who was calling. This knowledge gave you power: The power to compose yourself and prepare for the conversation to follow.
Your e-mail tracking report is a robust tool that provides far more information than just "who's calling" and you can use this information to determine the next communication step with your prospects.
Remember how great it was when Caller ID first became available? Gone was the uncertainty as you answered the phone and waited to discover who was calling. This knowledge gave you power: The power to compose yourself and prepare for the conversation to follow.
Your e-mail tracking report is a robust tool that provides far more information than just "who's calling" and you can use this information to determine the next communication step with your prospects.
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