The term “echo e-mail” has a negative connotation for some, and for a reason: The Urban Dictionary defines it as “when you receive copies of e-mails that you previously received because those people who were cc'd on the original send them to you thinking you never received the first one.” The dictionary adds, “very annoying as it needlessly floods your inbox.”
Showing posts with label integrated marketing. Show all posts
Showing posts with label integrated marketing. Show all posts
The Contest
No,
I’m not referring to the famous television episode of Seinfeld! I’m referring
to ways to get your donors and prospects to actually read and keep your planned
giving newsletter. As mentioned in Gypsy… “You Gotta Get a Gimmick!” My gimmick
for this article was the first sentence of this paragraph. It hooked you in,
right?
Is Your Marketing Properly Integrated?
Times change. So must your approach to planned-giving marketing. Incorporating Integrated Marketing into your overall communication strategy is essential. What exactly is Integrated Marking? And how does it apply to your planned-giving office?
First, let’s look at what it’s not. Integrated Marketing is not sticking with what worked in the planned-giving field 10 or 20 years ago and simply hoping for the best. It’s also not—as the saying goes—putting all your eggs in one basket.
First, let’s look at what it’s not. Integrated Marketing is not sticking with what worked in the planned-giving field 10 or 20 years ago and simply hoping for the best. It’s also not—as the saying goes—putting all your eggs in one basket.
Pentera's Integrated Marketing Strategy Helps Frostburg Promote Planned Gifts
When director of major and planned gifts Cherie Krug came on board at Frostburg State University two and half years ago, the school had a growing fundraising operation but had never really focused very heavily on offering planned-giving options to donors. Also, in the middle of a capital campaign, the need to get started was urgent.
That’s when they decided to turn to respected industry leader Pentera, Inc. for help.
That’s when they decided to turn to respected industry leader Pentera, Inc. for help.
Why One Client Continues to Choose Pentera as Marketing Partner
All of us at Pentera would like to extend a warm welcome to Tom Fogarty and his team at Crotched Mountain as we work with them on their new integrated planned-giving marketing plan, including newsletters, postcards, and Web site.
Throughout the years we've had the unique privilege of working with Crotched Mountain's vice president of development, Tom Fogarty, at the different institutions where his career has taken him. Most recently this includes Crotched Mountain, a non-profit organization in New Hampshire dedicated to serving children and adults with disabilities and their families.
When asked the reason Tom keeps returning to partner with Pentera, he said, "First of all the customer service is wonderful. Everyone I've worked with at Pentera has been very responsive. You make every effort to customize the pieces as much as possible."
Throughout the years we've had the unique privilege of working with Crotched Mountain's vice president of development, Tom Fogarty, at the different institutions where his career has taken him. Most recently this includes Crotched Mountain, a non-profit organization in New Hampshire dedicated to serving children and adults with disabilities and their families.
When asked the reason Tom keeps returning to partner with Pentera, he said, "First of all the customer service is wonderful. Everyone I've worked with at Pentera has been very responsive. You make every effort to customize the pieces as much as possible."
5 Donor Stewardship Tips
by Chandra Towers Blatt, Pentera Marketing Consultant, East Coast Mid-Atlantic Region
1. Discover your donors, and cultivate the relationship
Discover your donors’ likes and dislikes, and make mental (and written) notes. Then find a common bond, and form your connection. The more connections you make with your donors, the more at ease you and your donors will feel.
2. “R-E-S-P-E-C-T—find out what it means to me”
If you respect your donors and help them feel worthwhile and useful, it will strengthen their connection to your organization and to you.
1. Discover your donors, and cultivate the relationship
Discover your donors’ likes and dislikes, and make mental (and written) notes. Then find a common bond, and form your connection. The more connections you make with your donors, the more at ease you and your donors will feel.
2. “R-E-S-P-E-C-T—find out what it means to me”
If you respect your donors and help them feel worthwhile and useful, it will strengthen their connection to your organization and to you.
Sarah Lawrence Joins Pentera's Exclusive Integrated Marketing Clientele
Pentera would like to extend a warm welcome to Sarah Lawrence College as we begin working with them to develop their new planned giving Web site, as well as a comprehensive integrated marketing campaign, including print newsletters, postcards, eNewsletters, and print advertisements.
With a diverse student body and a strong reputation for its rigorous academic standards, Sarah Lawrence College has a long, distinguished history of offering its students a personalized education, tailored to meet each student's unique interests and abilities. Sarah Lawrence chose Pentera because of the unique combination of industry-leading content and unparalleled customization options that we offer through our planned giving Web sites, eMarketing products, and print materials. We are excited and honored to help them educate, motivate, and build lasting relationships with their potential donors.
For more information about Pentera's integrated marketing strategies and programs, please visit http://www.pentera.com/, email info@pentera.com, or call 317-875-0910 x251.
With a diverse student body and a strong reputation for its rigorous academic standards, Sarah Lawrence College has a long, distinguished history of offering its students a personalized education, tailored to meet each student's unique interests and abilities. Sarah Lawrence chose Pentera because of the unique combination of industry-leading content and unparalleled customization options that we offer through our planned giving Web sites, eMarketing products, and print materials. We are excited and honored to help them educate, motivate, and build lasting relationships with their potential donors.
For more information about Pentera's integrated marketing strategies and programs, please visit http://www.pentera.com/, email info@pentera.com, or call 317-875-0910 x251.
Gift Annuity Rates Up ... Slightly
by James Brandt, Planned Giving Specialist, Integrated Marketing Department
On April 28, 2010, the board of directors of the American Council on Gift Annuities approved a new schedule of gift annuity rates that will take effect on July 1, 2010. Both one-life and two-life rates for individuals between the ages of 55 and 85 will be generally 0.1 – 0.2 percent higher.
On April 28, 2010, the board of directors of the American Council on Gift Annuities approved a new schedule of gift annuity rates that will take effect on July 1, 2010. Both one-life and two-life rates for individuals between the ages of 55 and 85 will be generally 0.1 – 0.2 percent higher.
Integrated Marketing: Is Your Newsletter Talking To You? It Should Be.
by Leila A. Wheeler, Marketing Associate, Integrated Marketing Department
Your planned giving newsletter gives your prospective donors a lot of information. It increases donor awareness about your planned giving program, provides relevant information on opportunities to give, and even offers personal, touching stories from other donors. It talks to them.
But how much is your newsletter talking to you?
Your planned giving newsletter gives your prospective donors a lot of information. It increases donor awareness about your planned giving program, provides relevant information on opportunities to give, and even offers personal, touching stories from other donors. It talks to them.
But how much is your newsletter talking to you?
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