The Right Way to "Echo"

The term “echo e-mail” has a negative connotation for some, and for a reason: The Urban Dictionary defines it as “when you receive copies of e-mails that you previously received because those people who were cc'd on the original send them to you thinking you never received the first one.” The dictionary adds, “very annoying as it needlessly floods your inbox.”

Are You Getting the Most from Your E-mail Tracking?

Remember how great it was when caller ID first became available? Gone was the uncertainty as you answered the phone and waited to discover who was calling. This knowledge gave you power: The power to compose yourself and prepare for the conversation to follow. 

Your e-mail tracking report is a robust tool that provides far more information than just “who’s calling.” And you can use this robust information to determine the next communication steps with your prospects.