Enormous progress has been made in gender equality in terms of women’s education, wealth, and employment opportunities. Yet, women are still reporting that they encounter outdated attitudes and stereotypes that hamper their full and equal treatment. In the planned giving field, there’s no room for these kinds of preventable errors with prospective female donors. Gender tips to keep in mind:
Showing posts with label contemporary. Show all posts
Showing posts with label contemporary. Show all posts
Is Your Marketing Properly Integrated?
Times change. So must your approach to planned-giving marketing. Incorporating Integrated Marketing into your overall communication strategy is essential. What exactly is Integrated Marking? And how does it apply to your planned-giving office?
First, let’s look at what it’s not. Integrated Marketing is not sticking with what worked in the planned-giving field 10 or 20 years ago and simply hoping for the best. It’s also not—as the saying goes—putting all your eggs in one basket.
First, let’s look at what it’s not. Integrated Marketing is not sticking with what worked in the planned-giving field 10 or 20 years ago and simply hoping for the best. It’s also not—as the saying goes—putting all your eggs in one basket.
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