Three Simple Ways to Encourage Donor Gifts
Like most things in life, philanthropy is learned. While people may readily appreciate your organization and the work that you do, they may not fully realize that planned giving can allow them to create and achieve visionary philanthropic goals, which they might have assumed was only for “rich philanthropists.” They also may not know how various charitable gift options work to benefit both their family and your organization.
How can you convey the importance of philanthropy to your potential donors and motivate them to make charitable gifts? Below are three sure proof, simple methods.
The Right Way to "Echo"
The term “echo e-mail” has a negative connotation for some, and for a reason: The Urban Dictionary defines it as “when you receive copies of e-mails that you previously received because those people who were cc'd on the original send them to you thinking you never received the first one.” The dictionary adds, “very annoying as it needlessly floods your inbox.”
LOBBY CONGRESS TO SAVE THE CHARITABLE DEDUCTION
Hundreds of leaders of charities are descending on Washington, D.C., on December 4th and 5th to lobby Congress to retain the current charitable deduction that motivates donors to support colleges, hospitals and other nonprofits. Find out how YOU can contact your congressional representative to help save the charitable deduction!
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