Charities Need Help with Stories, Says New Study

A new study from the Rockefeller Foundation says that most charities need professional help creating effective stories that inspire donors (a service that Pentera provides to its clients).

Who’s In and Who’s Out? The 4 Markets You Better Not Ignore

You may have one or more massive donor lists and need to pare down the number you plan to contact. But how do you decide who’s in and who’s out? One way is to look at broad categories of those who are likely to be more open to a planned gift: the wealthy, women, volunteers, and loyal donors. There are solid reasons, based on academic research and Pentera’s vast experience, that these four groups are likely to include prime candidates for planned gifts.

Avoid the Hazards of Writing by Committee

“Could Hamlet have been written by a committee, or the Mona Lisa painted by a club?” asked Alfred Whitney Griswold, then president of Yale University, in a 1957 baccalaureate address. His answer: “Creative ideas do not spring from groups. They spring from individuals.”