There’s been a lot of buzz the last couple of years about women being the new market for planned giving donors—and the research backs that up (see Pentera’s whitepaper on Women in Philanthropy). But how do you know how to identify the best women candidates?
Showing posts with label volunteering. Show all posts
Showing posts with label volunteering. Show all posts
Who’s In and Who’s Out? The 4 Markets You Better Not Ignore
You may have one or more massive donor lists and need to pare down the number you plan to contact. But how do you decide who’s in and who’s out? One way is to look at broad categories of those who are likely to be more open to a planned gift: the wealthy, women, volunteers, and loyal donors. There are solid reasons, based on academic research and Pentera’s vast experience, that these four groups are likely to include prime candidates for planned gifts.
Get Them to Volunteer and They Will Give
Offering meaningful volunteer opportunities to prospective donors—like serving on your board—may help generate more and larger charitable gifts, according to the latest results of two ongoing research studies. Both studies found a significant increase in volunteering over the past decade—and statistical correlations between volunteer work and charitable giving:
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