Storytelling is all the rage in planned giving now, and that has resulted in a proliferation of donor stories that are … sometimes ineffective and even downright boring. They start at the beginning of the donor’s life, describe education, career, family, hobbies, and on and on, taking hundreds of words to get to the point: Why the donor decided to make the planned gift! Sometimes, surprisingly, the gift is never mentioned at all.
Showing posts with label story writing. Show all posts
Showing posts with label story writing. Show all posts
Charities Need Help with Stories, Says New Study
A new study from the Rockefeller Foundation says that most charities need professional help
creating effective stories that inspire donors (a service that Pentera provides to its clients).
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