You may have one or more massive donor lists and need to pare down the number you plan to contact. But how do you decide who’s in and who’s out? One way is to look at broad categories of those who are likely to be more open to a planned gift: the wealthy, women, volunteers, and loyal donors. There are solid reasons, based on academic research and Pentera’s vast experience, that these four groups are likely to include prime candidates for planned gifts.
Showing posts with label Andrew Carnegie. Show all posts
Showing posts with label Andrew Carnegie. Show all posts
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