Study Says Funding Women’s Causes Helps Everyone

A new study of focus group participants who are potential planned giving candidates - the vast majority are highly educated donors who make more than $100,000 per year - finds that they believe the increasingly sophisticated marketing of women's causes is having a positive impact on society at large.

Wealthiest Women Cite More Reasons to Give; One-Size-Fits-All Marketing Does Not Work

New research shows that the wealthiest women cite more and different reasons for giving to charity but also that high-net-worth women and men are more alike than the general population in their philanthropy. The 2015 study from the Lilly Family School of Philanthropy at Indiana University also found that one-size-fits-all fundraising programs are inadvisable for nonprofits.

While Women Are More Altruistic, Egoism Plays Important Role in Giving

Women are more motivated to give to charity by altruism and by trust in an organization, according to new research presented at a symposium panel moderated by Pentera President & CEO Claudine A. Donikian. While the research applies to outright gifts, it lines up well with previous research on planned gifts and on women in philanthropy.

Claudine Donikian to Lead Session on Working with Women Donors at ACGA Conference in April

Planned giving professionals interested in the latest strategies for working with women donors will want to attend the session on women and philanthropy that will be presented by Pentera President & CEO Claudine A. Donikian at the April conference of the American Council on Gift Annuities.

New Study Confirms That Men and Women Should Be Asked for Donations Differently

While not specifically about planned gifts, a new study by researchers at Stanford and Columbia universities confirms other research that men and women donors make philanthropic decisions differently and that charities should work with them in different ways.

Women Philanthropists Urged to Apply “Gender Lens”

Women philanthropists now have the financial clout to fund significant change and should apply a “gender lens” that focuses their giving on women and girls. Those are the conclusions of “ALL IN FOR HER: A CALL TO ACTION,” a new report sponsored by the Women Moving Millions organization.

Women Who Are Young, Single, and Not Religious Are Especially Generous

Young, single women with no religious affiliation were found to be more generous than expected in the newly published Women Give 2014, the latest in a series of research studies about women in philanthropy.

Women Are More Likely to Use Philanthropic Networks

Research shows that women are more likely than men to use philanthropic networks when making charitable decisions, and they give more when they do. Thus it behooves planned gift officers to connect women prospects with women donors who are already in philanthropic networks—and some nonprofits are forming their own women’s councils in order to do so.

Giving Circles Popular with Minorities

It’s long been known that giving circles are popular among women donors, but a recent study provides new information that such networks are also popular among minority donors, particularly African-Americans.

Women Donors Care More About Personal Experience with a Charity

One of the key ways that women donors think and act differently from their male counterparts is that women donors care more about personal experience with an organization when making philanthropic decisions.

3 Key Ways That Women Donors Are Different from Men

New research in the last few years makes it clear that women donors think and act differently from their male counterparts. Not surprisingly, the key with women donors is to be “relational”—which includes establishing a meaningful working relationship with her but also means helping her deepen her connections to your cause, to the values behind your cause, and ultimately to your organization.

The New Gender Gap Among Highly Educated Donors

It’s not surprising that new research substantiates that highly educated Americans are more likely to be philanthropic. But it is surprising who these highly educated Americans are most likely to be:

Married Male? Unmarried Female? Who Is the Most Charitable?

The stereotype has existed for about a century: A rich American businessman magnanimously distributes his largesse while his demure wife looks on approvingly, and his will handles the bulk of the family fortune. Planned giving responded accordingly for many decades, seeking donors who fit that profile.

The trouble is that it isn’t true anymore.

5 Ways to Screen Women Donors

There’s been a lot of buzz the last couple of years about women being the new market for planned giving donors—and the research backs that up (see Pentera’s whitepaper on Women in Philanthropy). But how do you know how to identify the best women candidates?

Who’s In and Who’s Out? The 4 Markets You Better Not Ignore

You may have one or more massive donor lists and need to pare down the number you plan to contact. But how do you decide who’s in and who’s out? One way is to look at broad categories of those who are likely to be more open to a planned gift: the wealthy, women, volunteers, and loyal donors. There are solid reasons, based on academic research and Pentera’s vast experience, that these four groups are likely to include prime candidates for planned gifts.

New Study Shows How to Teach Children to Be Charitable

Almost 90 percent of American children give to charity at least occasionally, and the best way parents can raise charitable children is to talk directly with them about it. Those are key findings from the latest Women Give study.

Share Your Insight About Women in Philanthropy

You can add your voice to a bold discussion about the impact of women's increased engagement in philanthropy at the #WomenLeading Philanthropy Symposium April 2-3 in Chicago.

25 Leaders to Speak on Women in Philanthropy

A broad cross section of philanthropists, activists, and entrepreneurs in philanthropy will convene in Chicago April 2-3 for #WomenLeading Philanthropy, a national symposium that will highlight the impact of women as leaders in philanthropy. Topics include how the philanthropic landscape has changed as a result of women’s increased involvement, the impact of women’s collective action, social entrepreneurial ventures, and optimal considerations for fostering women’s philanthropic leadership in the twenty-first century.

Join Pentera in Celebrating Women in Philanthropy at Prestigious WPI Conference

Join Pentera at the #WomenLeading Philanthropy Symposium to explore how women have stepped into leadership in philanthropy as founders, in foundations, as entrepreneurs, and as researchers. Find out how today’s female social entrepreneurs are shaping philanthropy.