Planned giving professionals interested in the latest strategies for working with women donors will want to attend the session on women and philanthropy that will be presented by Pentera President & CEO Claudine A. Donikian at the April conference of the American Council on Gift Annuities.
Showing posts with label women donors. Show all posts
Showing posts with label women donors. Show all posts
Giving Circles Popular with Minorities
It’s long been known that giving circles are popular among women donors, but a recent study provides new information that such networks are also popular among minority donors, particularly African-Americans.
Women Donors Care More About Personal Experience with a Charity
One of the key ways that women donors think and act differently from their male counterparts is that women donors care more about personal experience with an organization when making philanthropic decisions.
3 Key Ways That Women Donors Are Different from Men
New research in the last few years makes it clear that women donors think and act differently from their male counterparts. Not surprisingly, the key with women donors is to be “relational”—which includes establishing a meaningful working relationship with
her but also means helping her deepen her connections to your cause, to the
values behind your cause, and ultimately to your organization.
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