Showing posts with label high-net-worth philanthropy. Show all posts
Showing posts with label high-net-worth philanthropy. Show all posts

Wealthiest Women Cite More Reasons to Give; One-Size-Fits-All Marketing Does Not Work

New research shows that the wealthiest women cite more and different reasons for giving to charity but also that high-net-worth women and men are more alike than the general population in their philanthropy. The 2015 study from the Lilly Family School of Philanthropy at Indiana University also found that one-size-fits-all fundraising programs are inadvisable for nonprofits.