One of the key ways that women donors think and act differently from their male counterparts is that women donors care more about personal experience with an organization when making philanthropic decisions.
Showing posts with label The 2011 Study of High Net Worth Women’s Philanthropy. Show all posts
Showing posts with label The 2011 Study of High Net Worth Women’s Philanthropy. Show all posts
3 Key Ways That Women Donors Are Different from Men
New research in the last few years makes it clear that women donors think and act differently from their male counterparts. Not surprisingly, the key with women donors is to be “relational”—which includes establishing a meaningful working relationship with
her but also means helping her deepen her connections to your cause, to the
values behind your cause, and ultimately to your organization.
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