There are two different kinds of empathy, and identifying the type that is more prevalent in a particular donor can help when it comes to your gift conversations. That's the conclusion of new research presented at a session moderated by Pentera President & CEO Claudine A. Donikian at last year's annual symposium on philanthropy at Indiana University's Lilly Family School of Philanthropy.
Showing posts with label iPEAR. Show all posts
Showing posts with label iPEAR. Show all posts
Understanding Motives of Volunteers May Help with the Ask for Planned Gifts
Like many nonprofits, you likely have a plan to approach some of your organization's volunteers to ask them for planned gifts. A recent panel discussion on research moderated by Pentera President & CEO Claudine A. Donikian included information that could be useful in tailoring that conversation: research on the motivations of volunteers, including whether they are motivated primarily to help others or motivated by receiving some type of benefit.
Pentera CEO Claudine Donikian to Moderate Session on Motivations of Donors
Pentera President & CEO Claudine A. Donikian will be moderating what should be a fascinating session on the latest research on the motivations of donors at the Lilly Family School of Philanthropy's annual symposium Oct. 30.
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