Identifying Your Donor’s Empathy Type Can Help with Gift Conversations

There are two different kinds of empathy, and identifying the type that is more prevalent in a particular donor can help when it comes to your gift conversations. That's the conclusion of new research presented at a session moderated by Pentera President & CEO Claudine A. Donikian at last year's annual symposium on philanthropy at Indiana University's Lilly Family School of Philanthropy.