There are two different kinds of empathy, and identifying the type that is more prevalent in a particular donor can help when it comes to your gift conversations. That's the conclusion of new research presented at a session moderated by Pentera President & CEO Claudine A. Donikian at last year's annual symposium on philanthropy at Indiana University's Lilly Family School of Philanthropy.
Showing posts with label planned gifts. Show all posts
Showing posts with label planned gifts. Show all posts
Groundbreaking Research on Donors to Be Presented at NCPP
You are soliciting a very targeted audience for planned gifts, of course, but most planned giving research has not focused on that audience. Now there is research that is truly relevant: a new study on the characteristics and behavior of actual donors will be presented at NCPP 2015 in a session with Pentera President & CEO Claudine A. Donikian.
College Giving Record Shows Philanthropy Is Back
Colleges received more in charitable gifts in 2013 than ever before in history, including a record number of gifts above $1 million, and that bodes well for planned gifts as well.
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