Barbara Stanny grew up wealthy—her dad was the “R” in H&R Block—so she assumed she would never want for anything, and she let her husband take care of all the finances. Big mistake. She says that in 15 years her ex gambled away all of her wealth—which she discovered when she tried to get $60 at an ATM and found there was no money left. In her colorful retelling of the story, she relates that she went to her father for help but he told her she needed to solve her own problems. She had three kids and was more than $1 million in debt.
Navigating the Gender & Philanthropy Landscape
Enormous progress has been made in gender equality in terms of women’s education, wealth, and employment opportunities. Yet, women are still reporting that they encounter outdated attitudes and stereotypes that hamper their full and equal treatment. In the planned giving field, there’s no room for these kinds of preventable errors with prospective female donors. Gender tips to keep in mind:
Tips for Understanding Donor Fears about Money
In the planned giving field, much more goes into obtaining donor gifts than simply “the ask.” You have to know your donor’s ability to give, their interest in giving, and their blocks to giving. While planned giving professionals often explore a donor’s ability and interest in making a charitable gift, understanding a donor’s fears related to money (both rational and irrational) is also crucial. Such insight helps you adequately address those fears, rather than simply ignore them. Once you identify the blocks to giving, you can then work toward planned gift arrangements that best meet your donor’s financial and philanthropic objectives.
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