In the planned giving field, much more goes into obtaining donor gifts than simply “the ask.” You have to know your donor’s ability to give, their interest in giving, and their blocks to giving. While planned giving professionals often explore a donor’s ability and interest in making a charitable gift, understanding a donor’s fears related to money (both rational and irrational) is also crucial. Such insight helps you adequately address those fears, rather than simply ignore them. Once you identify the blocks to giving, you can then work toward planned gift arrangements that best meet your donor’s financial and philanthropic objectives.
Showing posts with label Fixed Income. Show all posts
Showing posts with label Fixed Income. Show all posts
Powerful Untapped Markets for Your Charitable Gift Annuities
Charitable Gift Annuities (CGAs) can be an excellent gift vehicle for both your planned giving program and for your donors. That’s why it’s so important to let donors know how these gifts fit into their unique life circumstances—enabling them to satisfy both philanthropic and financial objectives. Is your organization making the most of this incredible gift giving tool?
Below are four significant market segments you don’t want to overlook when planning your charitable gift annuity program:
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