Showing posts with label opens. Show all posts
Showing posts with label opens. Show all posts

Engagement—The New “It” Metric

Potential clients often ask us, “What kind of response can I expect from my marketing? Do you have client statistics?”

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Labels: benchmarking , claudine donikian , click-through rate , click-throughs , deliverables , donors , Engagement , marketing , new metric , open rate , opens , Pentera , planned giving , response rates , Web traffic
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