Showing posts with label open rate. Show all posts
Showing posts with label open rate. Show all posts

Engagement—The New “It” Metric

Potential clients often ask us, “What kind of response can I expect from my marketing? Do you have client statistics?”

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Labels: benchmarking , claudine donikian , click-through rate , click-throughs , deliverables , donors , Engagement , marketing , new metric , open rate , opens , Pentera , planned giving , response rates , Web traffic
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