Showing posts with label new metric. Show all posts
Showing posts with label new metric. Show all posts
Engagement—The New “It” Metric
Potential clients often ask us, “What kind of response can I expect from my marketing? Do you have client statistics?”
Labels:
benchmarking
,
claudine donikian
,
click-through rate
,
click-throughs
,
deliverables
,
donors
,
Engagement
,
marketing
,
new metric
,
open rate
,
opens
,
Pentera
,
planned giving
,
response rates
,
Web traffic
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