Representatives from 140 nonprofit organizations gathered in Washington this week to lobby for the retention of the charitable deduction—and garnered support from a bipartisan letter written by two Senators.
The 3 Key Words That Can Motivate Donors
Taking your organization to a new level in transformational planned giving may require a closer look at words such as “inspire,” “transformation,” and “legacy.” What does it mean to inspire your donors? What motivates someone to make a transformational gift? What legacy do your donors want to leave? While these words may sound vague and fuzzy compared to the nuts of bolts of specific charitable gift plan options, the concepts are worth exploring. Why? Because donors who feel inspired by your organization’s mission are the donors who may someday make transformational legacy gifts.
Cultivate Small Gifts and They Multiply
Joe Schmoe dies and leaves a million dollars to a college that has never heard of him: He didn’t attend, wasn’t a sports booster, didn’t use the library.… But he lived in the college town all his life, and neighbors say he used to walk his dog around the campus perimeter.
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