Sending an old-fashioned greeting card is one of the simplest and most effective means of donor stewardship. In this day and age when everything around us seems to be automated, a hand-written greeting card in the mailbox is a personal and welcome gift to show donors that your organization truly appreciates them. As donors age, they often outlive many of their loved ones, and your cards might be the only cards that a donor receives on certain holidays, which underscores its importance.
Getting Carded in the Senior Years?
Sending an old-fashioned greeting card is one of the simplest and most effective means of donor stewardship. In this day and age when everything around us seems to be automated, a hand-written greeting card in the mailbox is a personal and welcome gift to show donors that your organization truly appreciates them. As donors age, they often outlive many of their loved ones, and your cards might be the only cards that a donor receives on certain holidays, which underscores its importance.
The Contest
No,
I’m not referring to the famous television episode of Seinfeld! I’m referring
to ways to get your donors and prospects to actually read and keep your planned
giving newsletter. As mentioned in Gypsy… “You Gotta Get a Gimmick!” My gimmick
for this article was the first sentence of this paragraph. It hooked you in,
right?
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