Last year the youngest Baby Boomers turned 50 while the oldest Boomers turned 68. Does a 50-year-old really have that much in common with a 68-year-old, especially when it comes to planned giving? It behooves planned gift fundraisers to take a different approach than lumping all the Boomers together - a different approach pioneered by Pentera 15 years ago.
New Study Predicts Growth in Charitable Giving
The nonprofit sector "continues on the road to recovery," with growth in charitable giving of just under 5 percent predicted for both this year and next, according to brand new research from the Indiana University Lilly Family School of Philanthropy. Giving by estates - which makes up the bulk of planned gifts - is expected to do particularly well in 2016.
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