Last year the youngest Baby Boomers turned 50 while the oldest Boomers turned 68. Does a 50-year-old really have that much in common with a 68-year-old, especially when it comes to planned giving? It behooves planned gift fundraisers to take a different approach than lumping all the Boomers together - a different approach pioneered by Pentera 15 years ago.
Showing posts with label life stage gift planner. Show all posts
Showing posts with label life stage gift planner. Show all posts
How Donor-Centric Is Your Planned Giving Web Site?
In order to create the best user experience for visitors to your planned giving Web site, you must provide prospective donors with much more than simply your organization’s name, brief information on planned gift vehicles, and your contact info. Your site is your virtual storefront window. If you want your donors to become more than casual window shoppers, your site will have to draw them in, provide them with a pleasant experience, and then offer them something of value.
Subscribe to:
Posts
(
Atom
)