Donor Stewardship: More Than Thank You Notes

The Merriam-Webster dictionary defines stewardship as “the office, duties, and obligations of a steward” and “the conducting, supervising, or managing of something; especially: the careful and responsible management of something entrusted to one's care ”

Don't Miss These 5 Tips to Improve Donor Communications

According to a study by Frank C. Dickerson, Ph.D., emotion and human-interest narratives work better in fundraising communications because of the way in which the brain is hardwired to process language. You can easily test this theory out yourself in other areas, such as news stories that go viral across the nation. These news reports are often compelling because there is a story and human-interest narrative that goes along with the facts that are reported. A weather report is not nearly as interesting until there is a story of personal hardship or a story of a community coming together to overcome a tragedy.

Pentera CEO Claudine Donikian Appointed to Women's Philanthropy Institute Council

Claudine A. Donikian, JD, MBA, President & CEO of Pentera, Inc., has been appointed to the Advisory Council for the prestigious Women's Philanthropy Institute at the Indiana University School of Philanthropy.

Webinar offers "Cliff's Notes" on Simple Gift Plans and How to Help Donors with Assets

Pamela Jones Davidson, an attorney and experienced planned giving consultant who has presented nationally, will conduct a Pentera Webinar on Wednesday, Oct. 30, providing a “Cliff’s Notes” version of gift plans.

Planned Giving Pros Flock to Pentera Seminar

A new tax law was passed in January, and planned giving is forever changed. That was the featured message at Pentera’s recent three-day advanced planned giving seminar in Saratoga Springs, New York.