Don't Miss These 5 Tips to Improve Donor Communications

According to a study by Frank C. Dickerson, Ph.D., emotion and human-interest narratives work better in fundraising communications because of the way in which the brain is hardwired to process language. You can easily test this theory out yourself in other areas, such as news stories that go viral across the nation. These news reports are often compelling because there is a story and human-interest narrative that goes along with the facts that are reported. A weather report is not nearly as interesting until there is a story of personal hardship or a story of a community coming together to overcome a tragedy.