Right Brain or Left Brain Marketing: You Need Both!

According to left-brain, right-brain theories, the right side of the brain excels at creative, emotional, and intuitive responses while the left hemisphere of the brain is well equipped for tasks such as logic and analytical reasoning. An interesting read in this area is the bestselling book, My Stroke of Insight, by Dr. Jill Bolte Taylor, a brain scientist who suffered a massive stroke that disrupted her left-brain circuitry.

Don’t wait—get the word out about the IRA Rollover before it’s too late

The annual uncertainty of the continued existence of the IRA rollover presents an excellent “double whammy” marketing opportunity to use with donors this fall: You’ve got to take your required minimum distribution before the end of the year—and this may be the last year to take advantage of the rollover strategy.