The way that charities present donation levels can inspire individuals to triple their pledges, according to a recent study by Italian university professors. In the study, two-thirds of participants agreed to a 450-euro contribution, when previously two-thirds had agreed to a donation of only 150 euros. (A euro is currently worth about $1.30.)
The Autobiographical Connection - Why Your Donors' Life Stories Matter
MRI studies show a visible brain response between donor recollections of their life stories and their willingness to engage in charitable bequest giving, according to Russell James III, JD, PhD, professor at Texas Tech University. What does that mean for planned giving professionals? It means that your focus should be donor-centric. In other words, when soliciting a bequest, or other planned gift, you will want to ask about and listen to your donor’s life story rather than simply communicating the needs of your organization.
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