Newsletters are still a major part of most nonprofits’ marketing plans for planned giving, and for good reason—when done right, newsletters are well-read and are an excellent way to elicit response from some highly qualified prospective donors. But readers get turned off when newsletters make one of the three errors described below.
Showing posts with label direct-mail. Show all posts
Showing posts with label direct-mail. Show all posts
What's Driving Online Giving? The Answer May Surprise You...
Your organization's Web site can be a valuable tool to educate, motivate and, most important, communicate with your donors about how they can make a gift to your organization and support your mission. Recently, more and more organizations are also using their planned giving Web sites as a simple, convenient tool for donors to submit gifts online.
But what drives a donor to make a gift through your Web site?
But what drives a donor to make a gift through your Web site?
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