Wealthiest Women Cite More Reasons to Give; One-Size-Fits-All Marketing Does Not Work

New research shows that the wealthiest women cite more and different reasons for giving to charity but also that high-net-worth women and men are more alike than the general population in their philanthropy. The 2015 study from the Lilly Family School of Philanthropy at Indiana University also found that one-size-fits-all fundraising programs are inadvisable for nonprofits.

While Women Are More Altruistic, Egoism Plays Important Role in Giving

Women are more motivated to give to charity by altruism and by trust in an organization, according to new research presented at a symposium panel moderated by Pentera President & CEO Claudine A. Donikian. While the research applies to outright gifts, it lines up well with previous research on planned gifts and on women in philanthropy.

Women Who Are Young, Single, and Not Religious Are Especially Generous

Young, single women with no religious affiliation were found to be more generous than expected in the newly published Women Give 2014, the latest in a series of research studies about women in philanthropy.

Women Are More Likely to Use Philanthropic Networks

Research shows that women are more likely than men to use philanthropic networks when making charitable decisions, and they give more when they do. Thus it behooves planned gift officers to connect women prospects with women donors who are already in philanthropic networks—and some nonprofits are forming their own women’s councils in order to do so.