The biggest communications challenge of nonprofits is "lack of time to produce quality content," according to a recent survey of more than 2,000 charities. That quality content largely comes in the form of Web pages, e-mail marketing, and print marketing - all components of Pentera's integrated marketing strategy for planned giving.
New Statistics About Minorities and Planned Gifts
While the vast majority of planned gifts are from the majority group identified as “non-Hispanic whites,” recent research shows strong charitable intent among minorities who do estate planning.
More Wealthy Donors Give, and More Rely on Nonprofits
More wealthy donors than ever are giving to charity, and those donors are relying more and more on nonprofit personnel (including planned giving professionals)—consulting with them more than they do with accountants or attorneys.
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