Storytelling is all the rage in planned giving now, and that has resulted in a proliferation of donor stories that are … sometimes ineffective and even downright boring. They start at the beginning of the donor’s life, describe education, career, family, hobbies, and on and on, taking hundreds of words to get to the point: Why the donor decided to make the planned gift! Sometimes, surprisingly, the gift is never mentioned at all.
What Types of “Change Agents” Are Your Donors?
For a while all the rage on Facebook were those short personality quizzes that tell you which Star Wars character you most resemble, which superhero you would be, etc. But there is a real research-based quiz out there that curious donors can take to identify what type of “social change agent” they are—and the seven-question quiz could be a good conversation starter for planned gift officers.
Women Philanthropists Urged to Apply “Gender Lens”
Women philanthropists now have the financial clout to fund significant change and should apply a “gender lens” that focuses their giving on women and girls. Those are the conclusions of “ALL IN FOR HER: A CALL TO ACTION,” a new report sponsored by the Women Moving Millions organization.
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