Women Are More Likely to Use Philanthropic Networks

Research shows that women are more likely than men to use philanthropic networks when making charitable decisions, and they give more when they do. Thus it behooves planned gift officers to connect women prospects with women donors who are already in philanthropic networks—and some nonprofits are forming their own women’s councils in order to do so.

Giving Circles Popular with Minorities

It’s long been known that giving circles are popular among women donors, but a recent study provides new information that such networks are also popular among minority donors, particularly African-Americans.