“There are many stories of persons in receipt of annuities living to a great age, and an old saying goes: ‘annuitants never die,’” stated The Adjuster insurance journal more than a century ago. While much has changed about annuities since then—and in particular charitable gift annuities—the purported long life of annuitants is more than a cause for wonder among planned giving officers. It’s an absolute fact with far-reaching implications.
Savvy Planned Giving Marketing in the Age of Social Media
The social media movement that burst upon the scene just a few years ago is continuing to expand at exponential rates. But what impact does it have on your organization’s overall planned giving marketing strategy? And how can you effectively navigate among the various communication channels to best reach your potential donors?
Share Your Insight About Women in Philanthropy
You can add your voice to a bold discussion about the impact of women's increased engagement in philanthropy at the #WomenLeading Philanthropy Symposium April 2-3 in Chicago.
Tread Carefully When Trying to Make Gifts More Meaningful
A new research study concludes that fundraisers should be careful about how they attempt to make charitable gifts more meaningful.
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