Pentera CEO Claudine Donikian Appointed to Women's Philanthropy Institute Council

Claudine A. Donikian, JD, MBA, President & CEO of Pentera, Inc., has been appointed to the Advisory Council for the prestigious Women's Philanthropy Institute at the Indiana University School of Philanthropy.

Donikian, regarded as one of the leading experts in planned giving marketing, joins a dozen other experts on the council advising the WPI.

“Women in philanthropy—the special issues of women donors and the best ways to serve their needs—is a professional interest of mine,” Donikian said. “I’m honored to be advising the world’s foremost institute designed to increase the understanding of women’s philanthropy.”

The advisory council convenes periodically for in-depth discussion and analysis about gender-related philanthropy issues. Council members include many of the top women marketing experts from business, education, and the nonprofit community.

Donikian is an expert in the marketing of planned giving to donors. She is a frequent speaker on the national planned giving and financial planning circuits and writes and conducts training modules for Pentera training seminars. As Pentera's chief marketing officer, she is the editor-in-chief for Pentera's corporate marketing content as well as client marketing content and personally consults with a select group of Pentera's clients on their marketing strategy and execution.

Donikian oversees all aspects of Pentera's business and marketing strategies, as well as new-product development with an emphasis on digital marketing, and she recently served on the Direct Marketing Association's Digital Innovation Committee. Prior to becoming Pentera's president and CEO, she directed Pentera's integrated marketing department, which includes both the interactive Web and print departments. Under her leadership, the interactive department and client base tripled in size in two years.