If your planned giving office is keeping abreast of today’s fast-paced technology, then your organization likely already has a professionally designed website and, hopefully, a planned giving website geared specifically to potential donors. Once you have people visiting your planned giving website, now what? How do you convert those visits into donor leads?
Powerful Untapped Markets for Your Charitable Gift Annuities
Charitable Gift Annuities (CGAs) can be an excellent gift vehicle for both your planned giving program and for your donors. That’s why it’s so important to let donors know how these gifts fit into their unique life circumstances—enabling them to satisfy both philanthropic and financial objectives. Is your organization making the most of this incredible gift giving tool?
Below are four significant market segments you don’t want to overlook when planning your charitable gift annuity program:
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