The Right Way to "Echo"

The term “echo e-mail” has a negative connotation for some, and for a reason: The Urban Dictionary defines it as “when you receive copies of e-mails that you previously received because those people who were cc'd on the original send them to you thinking you never received the first one.” The dictionary adds, “very annoying as it needlessly floods your inbox.”

New Client's Praise Reflects Pentera Team's Dedication to Excellence

Pentera staff in every department has been working very hard on a new client’s materials.
They signed up for a Web site that is now live and includes an eBrochure library; newsletter and QuickCards; and eNewsletters and eQuickCards. We are so happy to hear this wonderful feedback as the suite of materials is created. And their comments reflect the Pentera team’s dedication to our clients and to excellence.

• "Just printed out a few eBrochures, and they are fantastic! Great job by everyone at Pentera...”
• “We are really pleased with the eNewsletter designs you sent.”
• “It’s so exciting to see the newsletter! Thanks for the good work.“

The Contest

No, I’m not referring to the famous television episode of Seinfeld! I’m referring to ways to get your donors and prospects to actually read and keep your planned giving newsletter. As mentioned in Gypsy… “You Gotta Get a Gimmick!” My gimmick for this article was the first sentence of this paragraph. It hooked you in, right?

What's in a Masthead?

In terms of making a first impression, the masthead of your planned giving newsletter really sets the tone. Does it say to the recipient, “Read me now! I’m full of engaging, interesting content!” Or does it say, “I’m fairly boring and can be read later, or maybe even not at all”?

Here are a couple of quick pointers to help ensure your newsletter is saying the former, not the latter.

Avoiding the Delete Button: 4 Simple Rules for eNewsletters with Impact

Your eNewsletter, as a part of your integrated marketing campaign, can offer you the opportunity to increase your response rate; better understand your potential donors; and engage a new, innovative audience of younger, more tech-savvy prospects. But as with any marketing piece there are rules that govern how it should and should not be used, designed, and delivered.

Follow these 4 simple rules to maximize the impact of your eNewsletters:

Integrated Marketing: Is Your Newsletter Talking To You? It Should Be.

by Leila A. Wheeler, Marketing Associate, Integrated Marketing Department

Your planned giving newsletter gives your prospective donors a lot of information. It increases donor awareness about your planned giving program, provides relevant information on opportunities to give, and even offers personal, touching stories from other donors. It talks to them.

But how much is your newsletter talking to you?