New research in the last few years makes it clear that women donors think and act differently from their male counterparts. Not surprisingly, the key with women donors is to be “relational”—which includes establishing a meaningful working relationship with
her but also means helping her deepen her connections to your cause, to the
values behind your cause, and ultimately to your organization.
Top Predictors of Charitable Estate Gifts
Here’s a little quiz for you: Put in order the top five non-financial predictors of a charitable estate gift at death:
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