PART II
Continuing our exploration of donor legacy dreams from last week, here are five additional motivators to explore with your potential donors. Take some time to discover what drives donors’ philanthropic planned giving and how your organization can help them satisfy those goals.
Ten Key Legacy Dreams to Explore With Your Donors
For planned giving professionals, successful solicitation of potential donors involves more than just uncovering a person’s level of wealth and interest in your organization. It also entails knowing what motivates donors to make meaningful philanthropic gifts.
While it may not show up on the job description, discovering your donors’ legacy dreams is one of your significant planned giving responsibilities. By acquiring such knowledge, you can then better understand how to communicate with donors so as to encourage their heartfelt philanthropic impulse.
Many people may give to the same organization or to similar causes, but they likely have different reasons for doing so. Below are five legacy motivators to explore with donors as they contemplate supporting your organization. We’ll continue this topic with additional legacy dreams in Part II.
While it may not show up on the job description, discovering your donors’ legacy dreams is one of your significant planned giving responsibilities. By acquiring such knowledge, you can then better understand how to communicate with donors so as to encourage their heartfelt philanthropic impulse.
Many people may give to the same organization or to similar causes, but they likely have different reasons for doing so. Below are five legacy motivators to explore with donors as they contemplate supporting your organization. We’ll continue this topic with additional legacy dreams in Part II.
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