Visual Tips That Make a Difference

In marketing materials, visuals can make a huge impact on what gets read by your potential donors. Most people do not automatically read everything that comes their way—especially in the current “info” age. They read those materials that catch their interest and that they find engaging. But what a reader finds engaging (or not of interest) often occurs before they ever get to the text.

Graphic Elements: A Key to Your Success!

A well-crafted phrase communicates volumes and stands the test of time: “To be, or not to be” or “It was the best of times, it was the worst of times.” But with planned-giving materials, words are not the only way to communicate. In fact, if your materials are not just as engaging visually, a potential donor may never read the written text.

Is Your Marketing Tugging at the Right Heartstrings?

Your planned-giving marketing materials can be wonderful educational and motivational tools. They can provide potential donors with important tax updates, target specific audiences by life stage, and reflect your unique mission. But are your materials tugging at the right heartstrings?